STONISM

2023. 2_ Poster design, booklet design

In this project I am trying to use a graphic branding system to show the effects of consumerism on people. This project wants to express that people are not able to identify their shopping needs correctly due to the false marketing and emotional marketing strategies of businesses. I combined STONE with ism to get the word "STONISM". This is because I chose to market a very common stone in this project using the usual consumerist marketing techniques.
I hope that this project will raise awareness of the pitfalls of consumerism.

在这个项目中，我试图用图形品牌系统来表现消费主义对人们的影响。这个项目想要表达由于商家的虚假营销和情感营销策略，人们无法正确识别自己的购物需求。我将STONE与ism相结合，得到了“STONISM”这个单词，这可以翻译成“石头教“。这是因为我在这个项目中选择使用消费主义惯用的营销手段对一个很普通的石头进行营销。
我希望这个项目能够提高人们对消费主义陷阱的认识。